The Tarantino Story, Part 3- “Bounty Law”

August 6th, 2019 | Posted in MAD Magazine

In our last episode, I told the story of how I was lucky enough to get to meet Quentin Tarantino on the set of “Once Upon a Time in Hollywood” to deliver the original prop art I did for him. During our conversation he told me about his idea to do a parody of the fictitious “Bounty Law” TV show that Leonardo DiCaprio‘s character was supposed to have starred in back in the late 50’s early 60’s. I told him we should pitch that to MAD and see what happens.

What happened was the folks at MAD thought it was a great idea, so in March of this year we started working with the team at Quentin’s production company Magnum Opus on putting together a parody of “Bounty Law”. This would be no small task, since there was no actual TV show to parody. Quentin gave us a pretty detailed description of what the show would have been about, and what the character of “Rick Cahill” would have been like, but with no actual show to watch it would be a challenge. One thing we were all on the same page about, we wanted to make it seem like this parody was created in the early 60’s when the TV show was supposed to have been on the air and popular, and we’d pretend like MAD either never printed it and had found it in a drawer somewhere recently, or we were reprinting it from 1962. It was around this time that Suzy and the staff pitched the idea to use the cover art I did for the movie for the cover of the actual magazine. DC management gave that the green light, and the idea of doing a more complete “retro issue” was starting to take shape.

To write the script, MAD tapped emmy-nominated writer and producer Andrew Secunda. Andrew has written for film and TV, and is known for “The Other Guys” (2010), “Late Night with Conan O’Brien” and “The Goldbergs”, among many other things. The folks at Magnum Opus invited us over to their studio to see footage from the film to help us out on the parody. That’s how, on April 16th of this year, Andrew, MAD editor Allie Goertz, MAD Art Director Suzy Hutchinson and I visited Quentin’s production studio in Hollywood.

You’d assume Quentin Tarantino’s production studio to be some glamorous, glass-enclosed playground of movie magic. You’d be wrong. It’s an unassuming little house in a residential area of Hollywood. There we met several people working on the movie (no Quentin, though) and they showed us several black and white clips from the film. No spoilers here, but if you’ve seen the movie what we saw was a much expanded version of the scene from the TV show with Leo and Micheal Madsen as a sheriff, the interview scene with Leo and Brad, and the “ad” scene you see in the film’s credits with Leo. Visually these were very helpful for me, and it likely helped Andrew get a better idea of the basic feel of the show.

Afterward the MAD crew discussed our thoughts about how to approach this over an early lunch. We were all in agreement that, without a real show to spoof, it would be best to make fun of the basic genre of the TV “oater” western, and Andrew would work some of the specifics from the scenes we saw into the story. I definitely planned on drawing Madsen’s character:

I told the story of my set visit and Quentin’s favorite panel from a MAD parody that had a non-sequitur cameo by Lucy from Peanuts, so we all knew Lucy would make an appearance in the parody:

After lunch we headed back to the MAD offices where Suzy pulled out some classic MAD parodies of westerns from that era, including “Bananza” (“Bonanaz”) from MAD #73, Sept 1962 (Earl Doud/Lou Silverstone & Mort Drucker) and “The Virginiaham” (“The Virginian”) from MAD #99, Dec 1965 (Lou Silverstone & Mort Drucker). Since the idea was to make it look like that era’s visuals, we went over the layouts, how the margins were handled, the fonts, etc. Suzy planned on also doing a retro table of contents, letters page, etc.

Back in the studio, I took a closer look at the parody art of the early 60’s in MAD, mostly done then by Mort, to see what kind of look and materials were used. Back then, Mort mostly used a type of paper called “dou-shade” for these jobs. Dou-shade was a heavy bristol sort of board that had diagonal line patterns in it that were invisible until the board was treated with one or both of two different chemical washes. There was a 45% right angled line and a 45% left angled line. When you used a paintbrush to brush on chemical #1, the right angled lines appeared where the chemical touched the board. If you brushed on chemical 2, the left angled lines appeared. Layering both chemicals on top of each other and you got a crossed pattern of both lines. This allowed the artist to create different values and effects but kept the art “camera ready” with no need to create a halftone. Mort would draw and ink on the duo-shade board, then use the chemical washes for value effects.

I wanted to create the same effect with my work for this parody. However Graphix stopped making the duo-shade paper around 2009 or so. I needed to create the same look digitally. It SHOULD have been easy, but I screwed it up.

Warning! Shop Talk Ahead: What I did was scan in a panel from MAD that used the duo-shade technique, and then created a pattern of lines the same thickness and the same distance apart on a layer in PhotoShop. I did one right angled and then duplicated it as a left angled pattern. To make it more organic, I used a splatter brush and some filters to make the lines a little imperfect and broken up here and there so it wouldn’t look too slick and mechanical. I also reduced the opacity slightly to give it a faded effect. Then I just painted the areas I wanted to have the patterns appear with solid gray on my art, and turned that into a selection, inverted it, and deleted the results on each layer of pattern. The results were two different patterns that would sometimes overlap for the cross pattern:

Close up shows the faux “dou-shade” patterns…

That should have worked fine, but where I messed up was the scaling. In order to get good and close to make the line patterns accurate, I scanned those MAD panels in at 600 DPI. However I was doing the art at 300 DPI, and I did not properly resize the patterns to compensate. So, when I dropped the patterns in, they were twice as close together as they should have been, and the lines twice as thin. This made the pattern too tight, and the effect was more like a “ben day” dot pattern. It looks okay, but it was not the effect I wanted. By the time I printed out some samples to have a look the piece was done and the deadline too close to redo it. Oh well.

I allowed myself to channel Mort Drucker a bit on this one, where I usually try to keep his influences to a minimum in my work. There are a few hands drawn in this parody that are more or less Mort hands. However you might see more Wally Wood than Mort in a lot of these panels, especially the secondary characters:

Mort-like hand here, Wood-like characters

Now that the issue is out, when you see it the first 12 pages have a spot on retro 60’s look, complete with vintage ads, table of contents, letters page, etc. Peter Kuper played along with a dead-on Antonio Prohias style homage for his Spy vs. Spy. Suzy and the MAD art crew really outdid themselves with the visuals. Everything is picture perfect, right down to the fonts, the typeset marginal jokes, the slightly skewed print job on some pages and a realistically yellowed page color with the browning edges. A virtuoso job!

This whole process was a total blast. Andrew did a fantastic job on the script, and it was a joy to draw. If this was among the last of my work for MAD, it is a good way to go out.

SHAMELESS HUCKSTERING DEPT: I just added both a print of the cover and signed copies of MAD #9 to the Studio Store. Get ’em while they are hot.

Comments

  1. Marc Jackson says:

    Great read, Tom. I love seeing the shop talk, fascinating stuff. I do like the coloured parodies, but this is closer to my heart from my youth of reading MAD. Your art really pops in this way and is great to see. Now to attempt to actually get this issue in the UK! 😛

  2. Anthony Barkdoll says:

    Yep. Great way to to go out, if it’s the end. It is a brilliant parody.
    So, since you mentioned duo-shading -I buy a lot of Mad art, and a good bit of it comes with a red cellophane overlay (is it rubylith?) Was that an alternate way to do shading? Or did it replace the duo shade method . It seems to be hand cut to the areas it is shading, and seems tedious. Did the artist have to do it? Sorry if I’m hi-jacking this conversation with a different topic….

    • Tom Richmond says:

      That was a method that Mort and other MAD artists started using in the late 60’s I believe. They used sheets of clear acetate that had a red film layer on top of it, it was indeed called “Rubylith” (although there was also an orange version called “Amberlith”). They would put this over the top of a panel and then use a blade to cut out areas they wanted to have a gray tone to. Then they would write the % of gray they wanted the printer to print it at. So there might be a “30% gray” written into the margin. The printer would “strip in” a 30% halftone dot pattern in that area, and the final printed result would have that value in place.

  3. Adam Cooke says:

    Tom, I’m delighted with what I see here and truly looking forward to getting my sub copy of MAD #009 in the mail so I can enjoy “Lousy Law” to the fullest. I think this might just be a gamble that pays off for MAD – as a MAD reader, I’ve always felt that quality art and humour should supersede a reader’s familiarity with the source material…in other words, funny is funny, period. I wasn’t sure that would be the case with a parody of a TV show that never existed, but even the previews I’m seeing here conclusively prove it’s true. Bravo to you and Andrew S. (love his work on The Goldbergs) and to MAD itself for going the full nine yards with this one!

  4. Quincy says:

    Tom – I loved reading all three parts; I can tell everyone involved had a real blast, pardon the pun! A lot of love went into this issue and what with it being reminiscent of earlier works from MAD it especially serves well as a precursor to MAD’s future issues! You guys might want to start with Jack Davis’ “A Fistful of Lasagna” since it was a predecessor that had a nice caricature of Franco Nero’s DJANGO!

    I do have one question though…or two. Where do the names “MONK-SEAL ANUS” and “Tired Thunder” come from and what were they based on? Were they both taken from Bounty Law too? I don’t exactly remember them, but that may be due to my faulty memory of only having seen the film once. I plan to change that though! I hope the expanded version of Bounty Law will be a bonus feature on the DVD when it comes out. I loved the film, but I know a lot of scenes were cut. I read that Quentin wrote several full length episodes of the fictional Bounty Law and plans to film them sometime in the future. As much as I loved the film I can’t wait to see more Jake Cahill! Speaking of Jake Cahill I thought that was a nice nod to John Wane, “Big Jake” and “Cahill US Marshall”, knowing you I wasn’t exactly surprised to find Wayne himself in the parody! I especially loved your caricature of US Marshall Matt Dillon and seeing Mort’s Maverick made me wish he did a full on parody of the series when it aired! Of course there’s always the ’94 film and the Television Rolette articles he did but still I would have loved seeing his portrayal of Jack Kelly!

  5. This issue should get ATT to understand the role Mad plays in the big world. If it does not they just don’t want to know. This killed me…” If this was among the last of my work for MAD, it is a good way to go out.”

  6. Dale Malott says:

    Luved reading about the shop talk! Cant get enough of that stuff! Are any of these original pages/spreads going up for sale?

  7. cartoonydan says:

    I think there’s a sheet of duo-shade up in my studio and some of the liquids….but they’re pretty old. If you need another retro, let me know and I’ll see if it still works.

  8. Kuhnster says:

    Are you familiar with any of the artists that contributed to the movie? The attention to detail that Quentin showed to the artwork through the movie was spectacular.

  9. Bill Morrison says:

    You left out the part about how I almost put the kibosh on this brilliant project!

  10. Billy says:

    Tom, would you willing to share the patterns you created in Photoshop? I’d love to play around with that dou-shade bristol board look for my own art.

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