Sunday Mailbag: How Long for a MAD Parody?

March 17th, 2019 | Posted in Mailbag

Q: How long does it take you to do a movie/TV parody for MAD?

A: This is probably the number one question I get whenever I am on a panel or speak about my work for MAD. The only truly correct answer would be “It takes as long as they give me”. I’ve had as long as 5 weeks to work on a parody and as little as 10 days. Either way I turn it in at the absolute last second. Just ask my art directors while they are sticking pins in a Voodoo doll with my name on it.

However, no one is ever satisfied with that answer. They seem obsessed to know how many hours I am physically parked at my drawing board working on these parody projects. Since some parodies are more complex than others and therefore take more time, I can only give you an average. It takes me a full day to “research” the entire piece, gather reference, and lay out the basics. I can “rough out” two pages a day, revisions and tighter pencils and then inks take a full day per page and I can color two pages a day (long days however… 12-14 hours). So with some tweaking and rethinking here and there I estimate 2.5 days per page. That does not include the research I do prior to starting like going to watch the film a couple of times or watch a lot of episodes of the TV show. A six page parody probably takes me on average a solid two weeks of work. That is excluding all other work, though.

Sadly the first answer really is the true one. If I have a long time to work on a project I don’t get started right away, or I start but let other things get in the way, until the deadline starts to press. When that deadline pressure hits the breaking point I shut down the rest of my life and work on the project 24/7 until I get it done. I’ve tried to modify this behavior but I find without the pressure of a deadline my creative juices just do not get flowing and nothing is working on the page. I’ve come to grips with the fact that this is the creative process that works for me, and as long as I am happy with the results why fight it? Although my art directors and their Voodoo dolls may disagree.

Thanks to many people for the question. If you have a question you want answered for the mailbag about cartooning, illustration, MAD Magazine, caricature or similar, e-mail me and I’ll try and answer it here!

Comments

  1. Jess says:

    I love the honesty in your answer, Tom. I’m also a ‘deadline-driven’ (i.e. ‘last-minute’) kind of worker. I used to feel guilty for not being more proactive in the infant stages of a project, but then I came to realise that more time to spend = more time to waste. One of my favourite quotes is ‘if it weren’t for the last minute, nothing would get done!’

    That’s not to say there isn’t merit in other creative processes, but I do feel ‘last minute panic’ should be given more consideration as an effective time management technique. Love your work!

  2. your first answer made perfect sense to me.

  3. Janice says:

    Why do we have to wait months on end just to figure out what the next issue will parody Movie and/or TV wise? You used to say what you were making fun of in the previous issue but now you’re just as secretive as Area 51.

    • Tom Richmond says:

      That’s a question for the MAD staff and DC. We are told not to reveal anything or share images prior to publication without approval.

  4. Don Lee Cartoons says:

    You’ve been at this long enough that it shouldn’t be questionable whether this is your work or that you’re good at it — but when you’re watching the movie or binge-ing the TV show (and they can’t all be enjoyable …) do you still get verbal flatulence from acquaintances or That One Relative Everyone Has about whether you’re “working”?

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