Q: Do you think the printed version of MAD will eventually stop, and it will become digital only?
A: That’s a question with two answers.
Will the printed version of MAD ever stop? Yes, of course it will. Nothing lasts forever, and eventually MAD will cease publication. Hopefully not for a long time.
Will it stop because the “digital revolution” will eventually kill all traditional printing? No, I don’t think so. I think magazines and especially books will continue to exist in printed form for a long time. The death of radio has been predicted since TV really got going in the 1950’s, but radio is still around. It’s changed, it’s not the force it once was, but it has an certain audience and sustains itself. Bookshelves are not going away, and people still like to keep books on them.
I do think that eventually the major audience of any magazine or newspaper will be reached through digital publication. That day is already here for many publications, and as the generations that grew up reading on the printed page are replaced by those who grew up reading on the computer screen, the older publications will either adapt to a new audience or fold altogether. MAD‘s been adapting with their digital subscription app and official blog.
Thanks to Grant Jonen for the question. If you have a question you want answered for the mailbag about cartooning, illustration, MAD Magazine, caricature or similar,¬¨‚Ä†e-mail me¬¨‚Ä†and I’ll try and answer it here!
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