A week or so ago Bleeding Cool broke the news that MAD was apparently following the rest of DC Comics out to Burbank “soon”.
Back in 2013 when DC announced they were moving out of NYC and to Burbank, I wrote this post speculating on what would happen with MAD. The short version is I saw four possible scenarios:
- Enough current MAD editors and art staff make the move that MAD remains the MAD we know and love.
- DC bankrolls a small, separate MAD office in NYC, and MAD remains the MAD we know and love.
- DC forms a new editorial and art staff to continue MAD out west, and we have no idea if MAD remains the MAD we know and love.
- DC cancels MAD Magazine.
Turned out that #2 was what happened. Now it seems we will see one of the other options take place. Several people have written to ask me if I will still continue to draw for MAD, if the editorial staff will make the move, or what in general will happen.
I have no answers.
My general sense is that, of the three remaining possibilities above, #3 is the most likely. I do not foresee many or any of the current staff pulling up stakes from the city most have lived in their whole lives and moving to the world of bean sprouts, infused water, and suntans… but as far as I know no one on the current staff has made any official decisions. MAD is a valuable brand for DC Entertainment and that brand is much more viable with a magazine in production, so I do not think #4 is likely.
As for what kind of changes will take place if scenario #3 is indeed what takes place, your guess is as good as mine. I think we will see some big changes, though. MAD has always had a distinct New York flavor to its voice, from the Yiddish slag it’s always incorporated to just a general NYC sensibility, I do not see that flavor continuing on. A new staff will bring new voices and new directions. My work may or may not have a place there. Lots of unknowns. Time will tell.
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