Some months ago MAD quietly redid their website and got rid of the separate official blog formerly known as “The Idiotical”. Actually DC rebranded all their websites, and MAD was along for the ride. They merged the blog with the rest of the site so it became one central place to go and get daily updates, news, gags (and gagging), shopping etc. Now when you visit, there is a two column staggered list of teasers ala a Facebook wall, with the latest MAD tomfoolery. They still post original content, often of the parody movie poster or TV ad variety, plus sneak peeks of stuff from the latest issue, comics from “The Strip Club”, classic MAD features like Don Martin cartoons and more.
They have done a great job at embracing the one element to their website content that is impossible to duplicate in the magazine: the ability to address up-to-the-minute current events and news. With a 6 week lag between press date and news stand appearance, publications like MAD cannot match the instantaneous nature of the internet. The editors therefore make sure much of what they do on the website takes advantage of that dynamic, making fun of breaking news and buzz like Governor Chris Christie’s lapband surgey, Martha Stewart’s Match.com participation, and the Jason Collins announcement.
I was sad to see them lose “The Idiotical” concept, though. I thought that was a funny idea to have a virtual magazine format where they published MAD humor online, and I loved the name. Ah, well. Same content, different presentation. Check out MAD‘s website early and often for a dose of daily MADness.
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