DC Names New Publisher(s) and CCO

February 18th, 2010 | Posted in News

UPDATE: See links at the bottom of this post to recently posted messages from the new DC Comics and DC Entertainment team.

Rumors were flying around MAD that a big announcement was coming soon from parent DC Entertainment. It came down this morning:

Thursday, February 18th, 2010

By David Hyde

Jim Lee and Dan DiDio Named Co-Publishers DC Comics

Geoff Johns to Serve as Chief Creative Officer

John Rood Named EVP, Sales, Marketing and Business Development
Patrick Caldon Named EVP, Finance and Administration

(February 18, 2010 – New York, NY and Burbank, CA) DC Entertainment, founded in September 2009 to unleash the power of the DC Comics library of characters across all media platforms, has named its executive management team, including new co-publishers of DC Comics and a Chief Creative Officer, as well as heads of Sales/Marketing/Business Development and Finance/Administration. Diane Nelson, President, DC Entertainment, made the announcement today.

The new senior executive team includes Jim Lee and Dan DiDio, who have been named Co-Publishers of DC Comics, and Geoff Johns, who will serve as Chief Creative Officer of DC Entertainment. Additionally, John Rood has been named Executive Vice President, Sales, Marketing and Business Development, and Patrick Caldon will serve as Executive Vice President, Finance and Administration. Each of these executives will report directly to Nelson.

“DC Entertainment’s new executive team is a creative “dream team,’ with accomplishments and talent unrivaled in the business,” said Nelson. “This announcement continues and underscores DC’s legacy as the ultimate destination for creators. We’ll benefit enormously from the deep experience this team represents, while re-energizing the direction and focus of the company. I’m excited and honored to have each of them with me at the helm of DC Entertainment.”

“With this new leadership team, Diane will be able to fully and respectfully integrate DC’s brand and characters, not only as key content drivers in the film division, but across all of the businesses of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group. “I am very proud and excited about the accomplished executives who are charged with expanding this powerful library. They each have a diverse and complementary skill-set and are deeply committed to contributing to the DC Comics legacy.”

Prior to his current post, Lee served as Editorial Director, where he oversaw WildStorm Studios and was also the artist for many of DC Comics’ bestselling comic books and graphic novels, including “All Star Batman and Robin, The Boy Wonder,” “Batman: Hush” and “Superman: For Tomorrow.” He also serves as the Executive Creative Director for the upcoming DC Universe Online massively multiplayer action game from Sony Online Entertainment.
Lee is an award-winning comic book illustrator/creator/publisher who started his professional career at Marvel Comics where his work on the X-Men continues to hold the all-time sales record for single issue sales at eight million copies sold in one month. At Marvel, he also drew the Punisher and co-created many characters, the most popular being Gambit, featured in 2009’s “X-Men Origins: Wolverine” feature film. In 1992, he started his own production company, WildStorm Productions, and co-founded Image Comics, an independent comics company which quickly grew to become the number-three North American comics publisher. His most notable creations, “WildCats” and “Gen 13,” saw life beyond comic books as a CBS Saturday morning cartoon and as a direct-to-video animated movie distributed by Disney, respectively. In 1998, he left Image Comics and sold WildStorm to DC Comics.

DiDio most recently served as Senior Vice President and Executive Editor, DC Universe, overseeing the editorial department for the DC Universe imprint, including the ongoing adventures of Superman, Batman, Wonder Woman, and scores of heroes and villains. He also worked to develop new titles with the industry’s premier writers and artists. At DC Comics, DiDio has spearheaded such bestselling projects as “All Star Batman and Robin, The Boy Wonder,” “Identity Crisis,” Green Lantern, Teen Titans and The Outsiders.

Before joining DC in 2002, DiDio was with Mainframe Entertainment, where he most recently served as Senior Vice President, Creative Affairs, overseeing the development, distribution, marketing and promotion of all Mainframe’s television properties. Prior to that, he served as Executive Director of Children’s Programming for ABC, where he was also a publicity manager, having started his television career at CBS, working in a variety of positions.
Johns builds on his current role at DC from being one of today’s most prolific, popular and award-winning contemporary comic book writers with this new executive role. He is a New York Times bestselling author who has written highly acclaimed stories revitalizing Green Lantern, Superman, the Flash, Teen Titans, and the Justice Society of America for DC Comics.

Johns began his comics career creating and writing “Stars and S.T.R.I.P.E.” for DC Comics while at the same time working with film director Richard Donner. After acclaimed runs on Flash, Teen Titans and the bestselling “Infinite Crisis” mini-series, Johns co-wrote a run on Action Comics with his mentor, Donner. Johns has also written and produced for various other media, including the acclaimed “Legion” and “Absolute Justice” episodes of Warner Bros. Television’s “Smallville” and Adult Swim’s “Robot Chicken” and “Titan Maximum.” He also wrote the story of the DC Universe Online massively multiplayer action game from Sony Online Entertainment.

Rood returns to Warner Bros. after 10 years with the Disney ABC Television Group, where he most recently was Senior Vice President of Marketing, ABC Family. While at ABC, he also consulted for ABC News during the recent transitions at “Good Morning America” and “ABC World News with Diane Sawyer.”

Prior to Disney, Rood worked for six years at Warner Bros. Consumer Products, negotiating promotional deals with national advertisers using Warner Bros.’ properties, including the DC Comics characters. He has also worked in promotions for Equity Marketing on the Burger King account and in advertising for Leo Burnett on the McDonald’s and Miller Brewing accounts.

Caldon most recently served as Executive Vice President, Finance and Operations of DC Comics and MAD Magazine. Before that, he served as Senior Vice President, Finance and Operations, and his other posts at DC include Vice President, Finance and Operations, and Controller, the position in which he joined the company in 1985. Prior to joining DC Comics, Caldon spent a decade at Warner Communications in corporate accounting and as Senior Vice President and CFO of the Cosmos soccer team (owned by Warner Communications at the time).
DC Entertainment, a division of Warner Bros. Entertainment, is charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. and all its content and distribution businesses. DC Entertainment utilizes the expertise the Studio has in building and sustaining franchises to prioritize the DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business is the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month as well as continuing to build on its creative leadership in the comic book industry.

So… what does this bode for MAD‘s future? Unknown… but it’s better I think to have comic book people who are both familiar with the business and have their hearts in it to be in places of authority than a lot of ‘executives’ who maybe haven’t read a comic book since 6th grade. I find this quote especially telling of the future of MAD

“With this new leadership team, Diane will be able to fully and respectfully integrate DC’s brand and characters, not only as key content drivers in the film division, but across all of the businesses of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group.

That is in keeping with some of the other media that is being explored as potential outlets for DC’s library of characters and properties… including MAD.


  1. Yoda says:

    Have Jim Lee or Geoff Johns done any MAD work in the past?

    It’s definitely good news that they promoted the big comic names for DC. Sounds like Jim Lee’s Wildstorm publishing section is more secure now too. Hopefully that’ll spill over to MAD magazine.

    • Tom says:

      I know Jim did a one page piece for MAD’s “League of Rejected Superheroes” some years back. Not sure about Geoff.

  2. Mark Engblom says:

    I’m sure Geoff will continue on with just the comics end of things. He’s been kinda their guiding force creatively for the past four or five years, and many within the comics biz see the new CCO honorific as simply acknowledging what’s already the case and making it official, as well as expanding his scope to other media (like how he recently headed up a Justice Society appearance on Smallville).

    As for the “key content integration” (don’tcha just love how these executive types talk?) across the other WB businesses, maybe Diane Nelson will do more interacting with MAD than any of the DC Comics guys….though fill me in: was Paul Levitz involved with MAD prior to him leaving? If he was, maybe Didio and Lee will continue on in that capacity….but who knows? In some respects, they’re sticking with the “home team”, but in others, it’s almost anyone’s guess as to how Nelson and Robinov will be handling the other publishing divisions and their constellation of challenges.

    • Tom says:

      I was never able to determine if Paul Levitz was a boon or a bane to the existence of MAD. He showed up at the MAD holiday parties… I can go that far. I had heard through the grapevine that the new DC Entertainment people loved MAD and recognized the value of the “brand”, and showed enthusiasm at branching out into other media with MAD.

  3. Mark Engblom says:

    A MAD-centric update from an interview with Diane Nelson, posted at The Beat:

    “Geoff Johns will be looking at [the Vertigo comics imprint] with Karen (Berger) to make sure we‚Äö√Ñ√¥re using the library to its fullest. The same will be true of Mad Magazine. We have a very deep and broad library.”

    Right from the horse’s mouth.


New profile pic courtesy of my self-caricature for the Scott Maiko penned article “Gotcha! Mug Shots of Common (but Despicable) Criminals” from MAD 550

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