Caricatures at Nickelodeon Universe

March 17th, 2008 | Posted in News

“The park formerly known as Camp Snoopy” and “until recently was known as the Park at MOA” officially changed to “Nickelodeon Universe” on Saturday with a grand opening gala. Ashley Simpson was lip syncing on the main stage at noon, several Nick TV stars were on hand to sign autographs, and the new rides and theming were fully unveiled.

Four roller coasters, a flume, Ferris wheel and a dozen
other major rides in “Nick U”. Yes, it’s all indoors…

Our caricature booth, having been previously designed for the “Northwoods Camp” theme of Camp Snoopy, got replaced with a kiosk style cart themed for the new Nick Universe look.

Artist Andy Blakeborough getting his gear set up
for the big Nickelodeon Universe Grand Opening

The view down the walkway from our booth just before the
gates open… that’s Spongebob’s pineapple house as a moon walk for kids.

Bring on the customers!

The entire park was made over from the afore mentioned “Northwoods Camp” theme. I have to say I am impressed with the design and the clever ways they managed to change familiar things and still make it seem like a new place. Images on circular banners surround the massive skylight supports, signage and other graphics are done on arced surfaces in 3-D relief and all the rides that were once Peanuts the are now Nick themed with fiberglass sculpted entrances and characters welcoming you to their ride.

The bad thing was that Nick U required us to set up in a standard designed kiosk rather than allow us to build our own unique booth/location as we had in Camp Snoopy. They have a mall specialty retain mentality there as opposed to a theme park mentality, so they require all lessees to be in their standard kiosk. That would have been a disaster but they recognized that our needs were unique and they actually brought me in to work with the park designers to design a kisok that would work for what we needed first and then make everyone else use our design. That sounded good but there were still a lot of compromises. Still, we have a sharp looking location now and hopefully they will ease up on the peripheral graphics and images to let us make things a little more dynamic in the future.


Some early customers…

Andy and artist James Hungaski are just getting warmed up…

Hopefully we will continue to have the success we’ve had there with what I consider a less impactful presentation than our previous location had. Time will tell.


  1. sirdrawzalot23 says:

    Wow!! This is going to take some time to get used to, like no more screaming yellow eagle, or the axe, or even the log flume, but Im sure the new names are as clever as the old ones. Spongebobs house looks cool! I can’t wait to go ride the rides, and get a caricature, or five… Mabey ten…

  2. SteveH says:

    Wonderful! The stand looks great and it’s cool to see James in action, he is such a great guy! All the very best of luck to you and the artists with the new stand, I am sure it will be a big success for you all! When I eventually come over to visit, I would love to visit the park and see the stand ‘in the flesh’!

  3. cvanoni says:

    I popped in on my lunch break Friday and things were jumpin’!

    Lots of caricatures being pumped out and lots of lookie loos turned customers.
    Here’s hoping continued success in your new Nick home, Tom.


New profile pic courtesy of my self-caricature for the Scott Maiko penned article “Gotcha! Mug Shots of Common (but Despicable) Criminals” from MAD 550

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