Contact Us Studio Store Me Gallery Client List News & Blog About The Artist Caricatures Mad Art Portfolio.php
About The Artist

Archive for the 'General' Category

RIP Robin Williams

Tuesday, August 12th, 2014

On the Stands: MAD #529!

Monday, August 11th, 2014


In comic book shops, on the iPad and in subscribers mailboxes now, on news stands everywhere tomorrow:

  • Cover (Mark Fredrickson)
  • The Fundalini Pages (Rick Tulka, Jeff Kruse, Kevin Pope, J.C. Duffy, Matt Lassen, Jason Mustian, Chris Houghton, Peter Bagge, Megan O’Leary, Sam Sisco, Bob Eckstein, Mike Morse, Paul Coker, Kenny Keil, Dick DeBartolo, Tom Bunk, Garth Gerhart, P.C. Vey)
  • Perfect Bacon Bed- A MAD Ad Parody (Artist: Scott Bricher)
  • Snark Tank (Dick DeBartolo, Tom Richmond)
  • Your Parents Say to You…/One Day You Will Say to Them… (Matt Lassen, Tim Hamilton)
  • Spy vs. Spy (Peter Kuper)
  • Questions We’d Like to Ask Justin Bieber (Matt Lassen, Hermann Mejia)
  • A MAD Look at Grilling (Sergio Aragonès, colorist: Jim Campbell)
  • What Has Luke Skywalker Been Up To For The Last 30 Years? (Jonathan Bresman, Anton Emdin)
  • The Worst People to Sit Near on a Plane (Teresa Burns Parkhurst)
  • A Google Glass Wearer’s Photo Album (Frank Jacobs, John Kerschbaum)
  • The Mad Vault- From MAD #202, Oct 1978 (Artist: Al Jaffee, Writer: Paul Peter Porges)
  • When Twitter’s Maximum Character Rule Saves People From Saying Too Much (Writer: Evan Waite)
  • A Disgraced Politician’s Guide to Do’s and Dont’s (John Caldwell)
  • The Strip Club (Nathan Cooper, Peet Tamburino, Emily Flake, Kit Livley & Scott Nickel, Mike Jacobsen)
  • The 50 Worst Things About Food (Writer: Desmond Devlin, Artists: Peter Kuper, Josh Mecouch, Justin Peterson, Rich Powell)
  • The Best of the Idiotical (Uncredited)
  • Drawn Out Dramas- Various places throughout the magazine (Sergio Aragonès)
  • The MAD Fold-In (Al Jaffee)
  • The iPad Air- A MAD Ad Parody (Uncredited)

This issue I do the art for Dick DeBartolo’s parody of the reality show “Shark Tank”. Look for a sneak peek at that tomorrow!

Now, What are you waiting for… a fershlugginer invitation?!? Go out and buy a copy, clod!

How Long Can MAD Keep Going?

Tuesday, August 5th, 2014


According to editor John Ficarra in this article… forever. He cites that while circulation on newsstands has fluctuated and dropped over the years, the subscriber base of 100,o00 stays almost perfectly constant.

So how long can Mad maintain its current state? Forever, Ficarra insists. He’s quick to point out that although newsstand sales are down, the number of Mad subscribers — roughly 100,000 — has held steady for pretty much its entire life. For generations of kids, he’s seen a pattern in the subscribers: They pick it up around the age of 12, drop it at age 16, then subscribe again out of nostalgia in their 20s. The average age of a Mad reader is 24.

The article is a good read on the current status of MAD and its content.

From the Freelance Files

Friday, August 1st, 2014


I’ve written here many times that, as a freelancer, you sometimes end up with some really off-the-wall jobs that take you outside the realms of your usual kind of client. The above image is one of those.

Earlier in the spring I got a call about a job designing someone’s 50th birthday invitation. That kind of call or email is not unusual, I get a lot of those kinds of requests asking if I’ll do a caricature of grandma and grandpa for their anniversary, or somebody’s boss for his birthday. Those calls seldom end up as real jobs, however, frankly because those asking don’t understand I have to charge publication or advertising illustration rates for that kind of work… and they are thinking theme park caricature prices.

This was different. The person calling me was the art director of a design firm, and the person throwing the party is a media executive and had a real budget for his invitations and related artwork (also for the bands, Seether is pretty well known, and the party is in a major theater). He’s also a fan of MAD and wanted a MAD-like feel to the art (I’ve pixeleated the names and details for privacy reasons).

The concept is a reality TV show theme, and they have lots of creative plans for the event. I was asked to create the art for a poster/invitation/web portal featuring the birthday boy and his friends and family in some “reality show” type settings. Ended up being a fun project and the people involved were a joy to work with. Sometimes these personal sort of jobs become nightmares, but this one was a good experience and the client was happy with the end result.

I can’t believe Mark Zuckerberg didn’t call me to do his 30th birthday party invitation last May. Oh wait… yes, I can believe that.

“Fan Art” and Copyrights

Tuesday, July 29th, 2014
YouTube Preview Image

I get asked quite a bit about the legality of selling the Limited Edition prints I have been offering the last few years. Having just got back from Comic-Con, the issue of selling images featuring characters you do not have the copyrights to is an obviously major one. Walking through the exhibit floor, you see booth after booth selling products based on or featuring characters they do not own the rights to. Professional comic book artists do private commissions of Superman, Spider-man or whatever character they are asked to draw. Sort of professional artists sell posters or prints of Batgirl or the Walking Dead players or other characters they do not own the rights to. The big question is, is this legal? The answer is very simple. No, it absolutely is not legal. It is copyright infringement. Unless you have been granted permission by the copyright owner, you cannot draw or sell images of their copyrighted characters. That is the letter of the law.

The reality of how these laws are applied it is little bit different.

The above video is a presentation by Josh Wattles, who is the adviser in chief to deviantART and a lawyer who has done a lot of work on copyright issues. It’s very long, but the information in it is invaluable for understanding why people at Comic-Con and other places get away with what they get away with, and the legal precipice they are balancing on by doing that they do. The short version is they get away with it at the whim of those who do own the copyrights, who could choose to put the legal hammer down if they so wished, but they do not with the understanding that good will among fans and the copyright owners is worth more to them than taking the legal action they are entitled to take.

How does this all apply to what I am doing? If there is a loophole in copyright law it is parody, and because what I do is making fun of the characters and commenting on them through visual humor, my prints are defensible under the parody exception. That’s why I do not include any trademarks in the art I do, like the Doctor Who or James Bond logos. I also don’t use any trademarks in the name of the print. It’s all visual humor and caricature. Finally, these are limited edition prints, not open ended poster products. That’s an important distinction when it comes to the claim of parody with any property… limited edition prints are considered “fine art”, and that is an acceptable form of expression opinion. Products like T-shirts, coffee mugs or mousepads are not.

So, are my parodies of copyrighted characters ok under the letter of the law? No one knows for sure unless the case goes before a court and they decide. Having a decent defense argument does not guarantee you win that court case. It’s certainly a lot more defensible than someone selling realistic drawings of Captain America as posters. The industry has a tolerance for this kind of thing, but it is definitely “swim at your own risk”.

If you are interested in hearing a real life view of these copyright issues, the hour of time this video takes is well spent.

More From SDCC!

Friday, July 25th, 2014

Day one at Comic-Con was extremely frenzied with The Tenacious D signing at the NCS booth as well as the general craziness. Here are some photos:

IMG_2055The National Cartoonists Society booth #1307

IMG_2054A look at the convention floor from the booth

IMG_2056Greg Evans (Luann) and Rick Detorie (One Big Happy)

IMG_4975Me doing a drawing for a fan

IMG_5073Luke McGarry, Jack Black and Kyle Gass sign at the NCS booth!

imageJack and Kyle signed a print of my splash page of the “School of Rock” parody from MAD

IMG_2064The MAD corner of the DC booth


IMG_2060DC Comics had all the batsuits and cowls on display




IMG_5130The MAD about MAD panel

IMG_5177L to R: John Ficarra, Ryan Flanders, Sergio Aragonés, Sam Viviano,
me, David Shayne, Peter Kuper, Arnie Kogen

IMG_5182I ran into some familiar faces…


Live from San Diego Comic-Con 2014

Thursday, July 24th, 2014

Big Three

Reporting live from the 2014 San Diego Comic-Con! Last night was preview night, which was the usual crazy frenzy since there are no panels or presentations going on to thin out the crowd on the floor. I will be at the NCS booth (#1307) today from 10 am-4 pm doing drawings, selling books and MAD originals and my Sherlock Holmes print. Tonight at 5:30 is the MAD about MAD panel in room #4.

The image you see above was a special commission I was tasked with by a collector prior to coming to San Diego. I seldom have time to do this sort of thing, but in this case I was actually able to do it all while I was here and unable to work on any of the projects I have on the board at the time. The only thing I did ahead of time was the sketch of Adam West as Batman that I posted as the SotW yesterday. Ink and watercolor. I thought it was a fun concept, doing the three most icon TV versions of these superheroes. Sorry for the poor image, but it was taken with my smartphone in my hotel room this morning.

I promise more pictures and better reporting from the Con itself tomorrow and Saturday.

Sunday Mailbag- Creating Crowd Scenes?

Sunday, July 20th, 2014

Q: When you are tasked to draw a front cover with dozens of faces on it (like the Obama inauguration number) WHERE do you start? I avoid such jobs like the plague because I find it too intimidating – trying to get everyone in is a nightmare!

A: As it happens, I did a short tutorial on constructing crowd scenes a few years ago using that same “Obama Inauguration” image as the basis. Here it is:

Constructing a Crowd Scene Tutorial

I’m still not exactly sure how it happened, but somewhere along the line I ended up establishing the reputation of being able to “do a crowd scene”. I am sure my art director at MAD Magazine, Sam Viviano, can sympathize. He is well known for his work with crowd scenes, and all that implies. Simply put, it means you end up getting a lot of jobs doing complicated crowd scenes because… well…. you CAN. In the world of freelancing there is never anything wrong with getting jobs. However when a lot of jobs end up being time consuming crowd scenes, you sometimes just wish for a nice, simple single figure illustration job to cross your path. MAD has utilized me on many crowd scene projects, in particular their “A MAD Look Behind the Scenes of…” features that they have occasionally done. I’ve done a lot of them for other clients as well.

It’s not that I hate crowd scenes. In fact, I like them. They are a LOT of work but when you are done with them they are always something you can sit back, look at and say “whew! That one was tough” but be pleased with the effort. In fact I’ve been known to do much more complicated scenes than the job might necessarily call for just because a really detailed crowd scene is always visually intense and affords the opportunity to make it dense with visual gags, cameos and other fun stuff that makes the viewer really look it over thoroughly. The dense, “chicken fat” technique of filling space with a lot of gags has always been one of my favorite parts of MAD, and is something I’ve always enjoyed incorporating into my work when I get the chance… MAD or otherwise. I’ve also always subscribed to the philosophy inherent in the famous quote by Wally Wood about doing very detailed and busy art: “If you can’t draw well, draw A LOT”.

I’ve been meaning to do a tutorial on how to do a crowd scene illustration, and in late November (2008) I was assigned a tough one for MAD that I thought afforded the opportunity to demonstrate how to approach and execute a crowd scene. In consideration of that thought, I saved conceptual sketches and stages of this particular job for MAD so I could use them to illustrate how I go about constructing a crowd scene.

Design and Layout

Crowd scene or no, the first step is the same as it is for any job… identify the object or end result desired and consider the most effective way to visually accomplish that result. If that means a crowd scene, then in most cases the scene itself is a means to that end. What I mean is that the crowd scene is merely the vehicle to deliver the message and/or the main focus of the illustration. There are key areas of the scene, those that deliver the main purpose of the illustration, which need to be incorporated into the greater whole in such a way that they act like individual spot illustrations throughout the busy main scene. Effectively they act like panels of a comic book page, drawing the reader’s eye across the image. The trick is to blend these areas into the larger illustration but still make them “stick out” is some fashion so they are understood to be more important that the surrounding imagery. I call these elements “principals”. You design your entire image around these principals, setting them up in the layout first and then adding the “secondaries” or “filler” in around them. This simplifies your layout because at first you just ignore the rest of the scene and concentrate on placing the principals.

The most important part of setting up a crowd scene is establishing the point of view (POV). You need to define this and keep it in mind as you set up the scene, and the POV must serve the goals of the project. In this job for MAD, the two page spread called for a massive crowd scene at Barack Obama‘s inauguration, made up of multiple principals in the form of written gags/word balloons that would span the crowd. MAD‘s original concept was for a POV from the back facing the stage, looking down slightly on the crowd.


The problem with that POV illustrates an important point about doing crowd scenes… “Crowd Mentality”. Crowds have two important elements to their makeup. The second one I will get into later. “Crowd Mentality” means that in a general sense most crowds follow a pattern where are all doing the same thing. Even truly random scenes like the floor of a large cocktail party will result in distinct clusters of people doing the same thing… in that case conversing. In the case of this scene, where Obama is giving his inauguration address, the crowd will all be facing the podium and listening to the speech. Considering that, a scene set up from behind the crowd would mean the viewer would be looking at the backs of everyone’s heads. That wasn’t going to work, so I switched to a POV from the stage, looking out over the crowd.


In general a crowd scene is going to call for a POV that is elevated above eye level. Anything too close to eye level will result it the obscuring of the people in the crowd more than about two people deep. This particular job needs a big crowd with lots of faces, so I will have to use a fairly high POV, looking down on the crowd and not necessitating too much in the way of receding or far distance figures. In fact I ended up going with an even higher POV in the final illustration than the one in the rough above.

One side note: there are many different types of crowd scenes. The crowd in the stands of a sporting event will not be the same as one in the a fore mentioned cocktail party. When laying out a crowd scene you must take into account the environment and purpose of the gathering. To that end the most effective means to do this is to actually imagine yourself in that environment, and take a “mental” look around to see what it’s all about. In the stands of a baseball game or other sport, for example, you are crowded shoulder to shoulder with the surrounding crowd. The stands/seats of the stadium restrict the crowds to rigid spacing and straight rows. Only elements like the height of the person, their posture and how they lean will dictate their relationship to their neighbors. In a more varied environment like a dance floor, the spacing and organization of the crowd is much less rigid, and there can be gaps at random all around. Likewise at that cocktail party, there will be clusters of people of various numbers interacting. What the crowd is there for also makes a difference. Who are they paying attention to? What is the reason for the gathering? Put yourself “in the scene” and try and understand what you are trying to visually describe. (more…)

Want It!

Friday, July 18th, 2014

Bat van

Biting the Big Apple

Thursday, July 10th, 2014


The Lovely Anna and I are currently in New York City with Number One Son Thomas as part of his high school graduation present. When one of our kids graduate, they get a trip with just mom and dad to the destination of their choice (within reason). Tom chose NYC and we are seeing multiple shows, touring the sites and putting some miles on the shoes.

We’ll be dropping by the MAD offices tomorrow. I was going to bring the last two pages of my latest job for them with me and hand them in like the old school guys did back when Bill Gaines was there (Al Jaffee still does this) but did not for three reasons:

1. Since my art is digital, it would be anticlimactic to just hand over a thumb drive
2. They stopped giving you a paycheck on the spot before Bill passed away
3. The issue goes to press tomorrow, and I’d have been strung up by my thumbs turning it in that late.

So, I’ll just go in and harass editorial. That never gets old.


Home ||Portfolio | MAD Art | Caricatures | About the Artist | The MAD Blog | Client List | Me Gallery | Studio Store | Contact Us

All images on this site are copyright © byTom Richmond, (except those specifically credited to other artists, in which case are copyright © by the individual artist) all rights reserved, and cannot be duplicated, printed, displayed or used in any fashion without the express written consent of the artist. Third party vendors such as Google use cookies to serve ads on this site. Visit aboutads.info for information on how to opt out of ad cookies.

National Cartoonist Society
International Society of Caricature Artists