Comments on: Time Warner Woes http://www.tomrichmond.com/blog/2009/02/05/time-warner-woes/?utm_source=rss&utm_medium=rss&utm_campaign=time-warner-woes Tom Richmond- Cartoonist and Humorous Illustrator Wed, 08 Feb 2012 22:26:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bryan Senka http://www.tomrichmond.com/blog/2009/02/05/time-warner-woes/comment-page-1/#comment-51560 Bryan Senka Mon, 09 Feb 2009 03:17:05 +0000 http://www.tomrichmond.com/blog/?p=4154#comment-51560 A lot of publishers try cutting back production in tough times, but that usually doesn't help their case they way they think it will. The less you are around, the more people will forget about you. Out of sight, out of mind. And you end up losing even more readers. Many of our clients originally did cut back on the number of titles and the frequency of publication, but now have returned to a much more robust schedule. Publishing is what they do, you simply can't just not do it and expect to stay in business. So they find other ways to trim costs. Smaller page counts, smaller press runs, less colour, cheaper paper, etc. I do agree that a better online presence can and should compliment MAD well. There are things that they could be doing daily/weekly that would keep people coming back, and could be just a teaser for the printed books. A lot of publishers try cutting back production in tough times, but that usually doesn’t help their case they way they think it will. The less you are around, the more people will forget about you. Out of sight, out of mind. And you end up losing even more readers.

Many of our clients originally did cut back on the number of titles and the frequency of publication, but now have returned to a much more robust schedule. Publishing is what they do, you simply can’t just not do it and expect to stay in business.

So they find other ways to trim costs. Smaller page counts, smaller press runs, less colour, cheaper paper, etc.

I do agree that a better online presence can and should compliment MAD well. There are things that they could be doing daily/weekly that would keep people coming back, and could be just a teaser for the printed books.

]]> By: Dan Schwab http://www.tomrichmond.com/blog/2009/02/05/time-warner-woes/comment-page-1/#comment-51511 Dan Schwab Thu, 05 Feb 2009 21:11:49 +0000 http://www.tomrichmond.com/blog/?p=4154#comment-51511 Seems the internet is the only way to go nowadays. Like Egon Spengler said in Ghostbusters, "Print is dead". And that's a shame. There's an interesting article in Time Magazine about more people reading newspapers nowadays, mostly because they're available online; and, because newspapers are giving away their product for free, circulation is way down. Doesn't bode well for people like me trying to put together 6 weeks of strips for syndicates while the printed word, (and comic) is a dying art. MAD will find new life online, and not in the same vein as "Cracked". I hope it does, too. because one of the things about MAD I love is the fresh take on politics and pop culture. Waiting 3 months for a satire on something relevant now? Feh! Here's the TIME article, (for free???). http://www.time.com/time/business/article/0,8599,1877191,00.html Seems the internet is the only way to go nowadays. Like Egon Spengler said in Ghostbusters, “Print is dead”. And that’s a shame. There’s an interesting article in Time Magazine about more people reading newspapers nowadays, mostly because they’re available online; and, because newspapers are giving away their product for free, circulation is way down. Doesn’t bode well for people like me trying to put together 6 weeks of strips for syndicates while the printed word, (and comic) is a dying art.

MAD will find new life online, and not in the same vein as “Cracked”. I hope it does, too. because one of the things about MAD I love is the fresh take on politics and pop culture. Waiting 3 months for a satire on something relevant now? Feh!

Here’s the TIME article, (for free???). http://www.time.com/time/business/article/0,8599,1877191,00.html

]]> By: Antzo8 http://www.tomrichmond.com/blog/2009/02/05/time-warner-woes/comment-page-1/#comment-51508 Antzo8 Thu, 05 Feb 2009 11:37:08 +0000 http://www.tomrichmond.com/blog/?p=4154#comment-51508 Whoa. $16.03 billion...? I suddenly have loads more respect for them. Knowing that they lost shiploads of cash they still chose to keep MAD alive, when they could easily of cut them like that. Its sad about the staffers laid off and the issues cut back, but they chose to keep MAD around....for the time being. One of the main critisms of MAD is its web page. I see comments about it being out of date and lacking content all the time. Meaning that people ARE visiting the site, but can't really go anywhere from there. Maybe a weekly cartoon, or parody news updates, or something along those lines. I know that somebody actually has to do all those things, but hey, based on what I've seen, it can't be too hard. The site can be a supporting feature to the mag, rather than just an ad to go buy it. Many print things have websites, and people still buy the associated magazine, (trying to think of an example and all I can come up with is TIME) Anyway, who knows what will happen? Long live MAD! :) Whoa. $16.03 billion…? I suddenly have loads more respect for them. Knowing that they lost shiploads of cash they still chose to keep MAD alive, when they could easily of cut them like that. Its sad about the staffers laid off and the issues cut back, but they chose to keep MAD around….for the time being.

One of the main critisms of MAD is its web page. I see comments about it being out of date and lacking content all the time. Meaning that people ARE visiting the site, but can’t really go anywhere from there. Maybe a weekly cartoon, or parody news updates, or something along those lines. I know that somebody actually has to do all those things, but hey, based on what I’ve seen, it can’t be too hard. The site can be a supporting feature to the mag, rather than just an ad to go buy it. Many print things have websites, and people still buy the associated magazine, (trying to think of an example and all I can come up with is TIME)
Anyway, who knows what will happen? Long live MAD! :)

]]>