Comments on: Sunday Mailbag http://www.tomrichmond.com/blog/2006/09/10/sunday-mailbag-11/?utm_source=rss&utm_medium=rss&utm_campaign=sunday-mailbag-11 Tom Richmond- Cartoonist and Humorous Illustrator Wed, 08 Sep 2010 03:24:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: final fashion » packed post. http://www.tomrichmond.com/blog/2006/09/10/sunday-mailbag-11/comment-page-1/#comment-239 final fashion » packed post. Thu, 21 Sep 2006 22:10:52 +0000 http://www.tomrichmond.com/blog/?p=262#comment-239 [...] Here’s an interesting article on how to price an illustration. Guess what? There’s no set number. It’s a complex balance between what the illustrator is willing to do it for and what the client is willing to pay. [...] [...] Here’s an interesting article on how to price an illustration. Guess what? There’s no set number. It’s a complex balance between what the illustrator is willing to do it for and what the client is willing to pay. [...]

]]> By: Matt_Glover http://www.tomrichmond.com/blog/2006/09/10/sunday-mailbag-11/comment-page-1/#comment-217 Matt_Glover Thu, 14 Sep 2006 00:08:12 +0000 http://www.tomrichmond.com/blog/?p=262#comment-217 Good thoughts. For what it's worth, I've gathered together as many sites that list recommended rates that I could find here: http://www.chewingpencils.com/2006/07/23/how-much-should-you-charge/ MG Good thoughts.

For what it’s worth, I’ve gathered together as many sites that list recommended rates that I could find here:

http://www.chewingpencils.com/2006/07/23/how-much-should-you-charge/

MG

]]> By: SteveH http://www.tomrichmond.com/blog/2006/09/10/sunday-mailbag-11/comment-page-1/#comment-208 SteveH Mon, 11 Sep 2006 08:55:38 +0000 http://www.tomrichmond.com/blog/?p=262#comment-208 Good solid advice Tom. As you know, I work in the live on the spot caricature field and find that a similar approach works. My ethos is that there is a large segment of customers that can afford to pay a mid range price. This means that by meeting that range I can keep very busy. Now after a few years of concentrating my business like this I can often find that I am able to raise my prices a little and still keep busy. There are a lot of other caricaturists in the UK who charge a top premium fee and seem to do OK but they always knock the other caricaturists who are cheaper. It would be an ideal world if we all were able to get the top fee's paid for our work, both illustration and live but at the end of the day its a free market and this is a business. It's too easy for some people to get lost in the fairy story idea that just because you are an artist, you will always be paid a huge fee! I hope that people seeking advice can listen to such good strong advice like yours and really 'hear' what is being said. Good solid advice Tom. As you know, I work in the live on the spot caricature field and find that a similar approach works. My ethos is that there is a large segment of customers that can afford to pay a mid range price. This means that by meeting that range I can keep very busy. Now after a few years of concentrating my business like this I can often find that I am able to raise my prices a little and still keep busy.

There are a lot of other caricaturists in the UK who charge a top premium fee and seem to do OK but they always knock the other caricaturists who are cheaper. It would be an ideal world if we all were able to get the top fee’s paid for our work, both illustration and live but at the end of the day its a free market and this is a business.

It’s too easy for some people to get lost in the fairy story idea that just because you are an artist, you will always be paid a huge fee! I hope that people seeking advice can listen to such good strong advice like yours and really ‘hear’ what is being said.

]]> By: JayMontgomery http://www.tomrichmond.com/blog/2006/09/10/sunday-mailbag-11/comment-page-1/#comment-207 JayMontgomery Mon, 11 Sep 2006 01:17:11 +0000 http://www.tomrichmond.com/blog/?p=262#comment-207 Right with the pricing info. I agree with every point. My piece of advice is to always quote high and make them gulp. From that point, you own the situation. Coming down with tact makes it look like you're doing them a favour and it makes the client grateful. "Yes, I will match your number (their max budget) but I need to have 50% of the fee in a few days and I want a credit line, etc etc". It works. Also if the usage of the illustration is several things like brochure, magazine ad, website, etc. I line item each usage and fee along with it. Then show the total. That way the pricing is transparent and they know how you got to that high figure. Then when they gasp tell them you are willing come down if if yu meet certian extras like fewer revisions, credit, samples, more upfront, etc. This usaully works depending on the client and works best on advertising illustrations. Right with the pricing info. I agree with every point. My piece of advice is to always quote high and make them gulp. From that point, you own the situation. Coming down with tact makes it look like you’re doing them a favour and it makes the client grateful. “Yes, I will match your number (their max budget) but I need to have 50% of the fee in a few days and I want a credit line, etc etc”. It works.

Also if the usage of the illustration is several things like brochure, magazine ad, website, etc. I line item each usage and fee along with it. Then show the total. That way the pricing is transparent and they know how you got to that high figure. Then when they gasp tell them you are willing come down if if yu meet certian extras like fewer revisions, credit, samples, more upfront, etc. This usaully works depending on the client and works best on advertising illustrations.

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