I’ve been advertising on and off in Serbin Communication’s Directory of Illustration for about 15 years now, and while the results aren’t exactly staggering I usually get enough new jobs from my ad to pay for it. The real value of it comes from not picking up new jobs per se but new clients from whom I get ongoing work. I still believe the best way to market yourself as a freelancer is a combination of an internet presence, direct mailing and ads like this that get distributed to tens of thousands of buyers of illustration.
The toughest part for me is always putting the page together and finding work that shows a range of subject matter and techniques. This one runs the gamut from my line and color style (Brett Farve illo originally for the Minneapolis Star Tribune) to my new colored line style (guys fighting and guy eating hot wings for breakfast, both for Penthouse) my digital painting style (the Gates vs. Crowley/ Obama referee image done for MAD), a straight up cartoon (Piranha done for the Minnesota Twins) and just for fun I tossed in several of my LOST ink-wash caricatures… I admit did a little digital touching up on some of them as the scans were a bit washed out and some of the detail was being lost (pun intended).
We’ll see how effective the ad is this year.
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