Nothing particularly interesting comes to mind to blog about today so here are the steps involved in a recent “workplace poster” job:
1. The assignment: 17 x 17 full color illustration showing a woman cutting off a man with an infant and a can of baby formula in a grocery store checkout line. Man should look surprised and a little annoyed but also dealing with it well. Lady has a cart full of groceries and will obviously be taking a lot of time checking out. The cashier is a trainee (must be young and labeled as a trainee) and looks confused/apprehensive.
2. Initial Pencils: (posted as a “sketch o’the week” a few weeks back):
Direction: The client was concerned that the image might be interpreted as this lady racing past the others and out the door as in stealing the groceries. They wanted me to demonstrate better that she was cutting in line.
3. Sketch #2:
I did a number of things to try and give a better impression of her cutting in line. First I changed the angle of the man so she is cutting in front of him rather than past him. I added the sound effect of screeching brakes, and skid marks on the floor. Finally I added the “Express Lane” gag which, combined with her “I know I am doing something wrong” stare back at him gives people a reason to think she’s getting in line.
4. Sketch approved. Final inks:
There were a few tweaks needed… they wanted me to move the man’s right arm up like he’s leaning back way from a collision and to give him a similar expression to the baby’s. Easy enough.
5. Final illustration:
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