So far 2009 hasn’t been the best of years for MAD magazine. The announcement back in February that as of issue #500 MAD was going to start publishing quarterly instead of monthly was cited by some as the death knell of the publication. I get asked about the reduction in publication all the time, and what I think the future holds for MAD.
I think the rumors of MAD‘s death have been greatly exaggerated.
There are a number of things in the works right now that bode well for MAD and not only it’s continued publication but a resurgence in it’s visibility and maybe a return to a greater publication schedule.
One of those things was the publication of the “Bo Confidential” book this summer, which is already in it’s second printing despite basically zero promotion and will probably see a promotional push for the holidays. No doubt other original books projects are being explored.
There is a lot of buzz about a complete makeover of the MAD website… no details as of yet but the plans I’ve heard about are ambitious and would make MAD‘s corner of the web a place to visit daily (or multiple times a day).
There is also a lot of talk about the expansion of MAD into other media, and there are real plans in development for some really cool and interesting stuff that will bring MAD to a whole new generation of fans and readers. Most of these projects are still in the “can’t talk about it” stage but they are not just rumors. Maybe some or all will end up in development hell and never see the light of day, but they are in real development.
This is actually an exciting time for MAD. I will certainly share details when it is appropriate to share them here. In the meantime, things are looking up in the MAD world.
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