News broke yesterday on the LA Times Blog and was further confirmed on The Comic’s Reporter and Heidi MacDonald‘s The Beat that Viacom is canceling Nickelodeon Magazine effective immediately. From LA Times Blog:
Viacom is shutting down Nickelodeon Magazine this week and will lay off about 30 staffers. Launched in 1993, the magazine, with a circulation of more than¬¨‚Ä†1 million and a total audience of more than¬¨‚Ä†6 million, was for many years an important promotional platform for the¬¨‚Ä†children’s cable network and provided a steady stream of cash. The magazine even once was a National Magazine Award finalist and also led to a few spin-off products.
Viacom is citing the fact that the magazine is no longer a viable marketing tool for the television network, which apparently was the main purpose of the publication… although it was known to make a fair profit as well. The loss of readership to the internet and the loss of print ad revenues were also cited as being reasons for the decision, which cost 30 people their jobs not to mention the freelancers who got regular work with the magazine. I am sure rising production and distribution costs were also a big factor, as those plus the circulation drops and loss of ad revenue have been the typical reasons for the struggles of virtually every print magazine on the news stands.
Nickelodeon Magazine was one of the few publications out there with a strong comics/cartoon presence in it’s content, so it’s loss is a definite blow to professional all ages comics and cartoons. There are few venues out there these days for that kind of humorous comic work. We have had a subscription almost since it’s inception in 1993, although with my youngest at 13 we’d outgrown the content to a certain extent. The comics were of terrific quality and it was always a joy to see the work of so many talented cartoonists collected in a single publication like that. It’s a tremendous tragedy that the world is slowly losing print comics like this.
I suppose people will be flooding the internet blaming the cancellation of Nickelodeon Magazine on a drop in the quality of the content, just like they say supposedly happened with MAD. I guess Spongebob and Dora just aren’t as entertaining as they used to be to kids… and of course the quality of the articles and interviews with the stars of iCarly, the Naked Bros. and other Nick TV staples are just not as good as they used to be. That must be the reason, just like it was with MAD… right? 🙄
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